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Reddit CEO pledges site will remain “written by humans and voted on by humans”

arstechnica.com Reddit CEO pledges site will remain “written by humans and voted on by humans”

Reddit is in an “arms race” to protect its communities from AI-generated content.

Reddit CEO pledges site will remain “written by humans and voted on by humans”

But Huffman said Reddit was now battling to ensure its users stay at the center of the social network. “Where the rest of the internet seems to be powered by or written by or summarized by AI, Reddit is distinctly human,” he said. “It’s the place you go when you want to hear from people, their lived experiences, their perspectives, their recommendations. Reddit is communities and human curation and conversation and authenticity.”

As Reddit becomes an increasingly important source for LLMs, advertisers are responding with what one agency chief described as a “massive migration” to the platform.

Multiple advertising and agency executives speaking during this month’s Cannes advertising festival told the FT that brands were increasingly exploring hosting a business account and posting content on Reddit to boost the likelihood of their ads appearing in the responses of generative AI chatbots.

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