The blackout is starting to have a financial impact on Reddit, but we must stay dark!
The blackout is starting to have a financial impact on Reddit, but we must stay dark!
Reddit is redirecting some impressions away from existing communities, and some advertisers are pausing campaigns.
If the performance weakness continues for a week or two, the agency would start recommending decreasing spend with Reddit or directing it to other platforms.
After the blackout, we will be closely monitoring user behavior on Reddit and guide clients when we can unpause,” said Freddy Dabaghi, managing director at Stagwell-backed Crispin Porter Bogusky, which has asked clients to stop campaigns, depending on their client goals.
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Reddit's soul was slowly drained off life. It's better here than going back to Zombieland. That's said, I will grab some popcorn and watch this slow train wreck called future of Reddit.
Speaking of popcorn, I'm literally going to go make some right now!