YouTube's new ad strategy is bound to upset users: YouTube Peak Points utilise Gemini to identify moments where users will be most engaged, so advertisers can place ads at the point.
YouTube's new ad strategy is bound to upset users: YouTube Peak Points utilise Gemini to identify moments where users will be most engaged, so advertisers can place ads at the point.
Peak Points place adverts at the point where users are most engaged in a YouTube video.
This week YouTube hosted Brandcast 2025 in which it revealed how marketers could make better use of the platform to connect with customers.
A few new so-called innovations were announced at the event but one has caught the attention of the internet – Peak Points. This new product makes use of Gemini to detect “the most meaningful, or ‘peak’, moments within YouTube’s popular content to place your brand where audiences are the most engaged”.
Essentially, YouTube will use Gemini and probably the heatmap generated on YouTube videos by people skipping to popular points, to determine where to place advertising. Anybody who has grown up watching terrestrial television where adverts arrive as a way to build suspense will understand how annoying Peak Points could become.
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That's not the link for Firefox
Yeaaaahhh, not feeling Marc Andreessen and the uptick in spying and upselling coming from the Mozilla foundation lately.
Then go for it's forks Waterfox or Librewolf?
Brave is tied to Peter Thiel, the other PayPal cunt using his wealth to make the world worse.
oh, is that human also related to paypal? I know it as a (former) big facebook investor
PayPal is a merge of Confinity (where Thiel is one of the founders for) and X.com (another online financials company at that time, and we all know who is obsessed with X).
And your alternative is the cryptobro farm Chromium skin?
I mean, we're grading on a curve, I guess, but... I think I'm sticking with FF for now.
Man, branding and PR are weird.
https://www.nytimes.com/2023/10/28/opinion/marc-andreessen-manifesto-techno-optimism.html:
In this vision, wealthy technologists are not just leaders of their business but keepers of the social order, unencumbered by what Mr. Andreessen labels “enemies”: social responsibility, trust and safety, tech ethics, to name a few. As for the rest of us — the unwashed masses, people who have either “unskilled” jobs or useless liberal arts degrees or both — we exist mostly as automatons whose entire value is measured in productivity.
Seems like a nice guy. 👍
Brandon Eich and Peter Thiel are also very questionable folk. If you prefer to stick with a Chromium, may I recommend Vivaldi? It's made by people involved in old Opera (before that became a chromium skin as well).
Did not know Thiel was an investor, actually. If we're judging software based on the personality of people we've read random crap about in the press then that'd indeed be disqualifying.
However, I'd argue maybe that's not a great way to pretend you have any agency in an aggressively oligopolistic environment.
We may need to stop making choices based on knee-jerk personality-driven branding crap and start focusing on systemic issues. Just... you know, as a species.
Unfortunately, as long as our species put abstract and overall pretty useless concepts such as wealth before survival and basic decency towards each other, I don't think we ever tackle systematic issues.
He is not in Mozilla as far as I know, so what's your point?
In fact I don't think he ever worked for Mozilla besides just making Mosaic/Netscape. Does @resipsaloquitur@lemm.ee not realize "Mozilla" stands for "Mosaic Killer"?
Don't know if it's a joke, but the name Mozilla should be Mosaic+Godzilla
Crazy shit.
That's what I would go with, personally, because it's at least helping keep one alternative browser base alive instead of giving Google the entire ecosystem of everything being based on Chromium. But that's just me.