Sex sells. For a given character, their specific character designs are basically the only reason to be there. It's like a third of the reason why people play (second being the game is fun, first being the game is affordable)
You might not like it. You might gaslight yourself and others into believing it's not true.
But it is
Look at Concord
Look at Marvel rivals
No one in their right mind would want to be, even less play as a 15 dollar Baymax bootleg in Play-Doh armor, or to look like an inner city gender slug who's also Ronald Macdonald's cousin.