except only loosing 568m is just "the price of doing business" for them and it's not much of a deterrent to make them stop. they made more than that by doing this so it's still a net profit
While true, 568m is a significant cost of doing business. Also remember that a punitive action should not make the company go bankrupt, it should make them rethink.
And if they don't, the fines will go higher, until they do rethink.
Perhaps I worded it poorly, but my point was that companies shouldn't go bankrupt when they make a mistake.
If you keep doing it after you've been told, then you're no longer just making a mistake it's obviously malicious, but I don't think then Apple should go bankrupt when they incorrectly implement a new law.
While I personally don't think it's accidental, you should be more lenient towards a first offense for any new law (unless you can prove it was intentional, which is incredibly hard).
How much money do you think Google loses to 3rd party app stores? Considering they've been allowed from the beginning and are also one of the most profitable companies in the world?