I'm more concerned about "anti-rainbow" capitalism. Like what's happening right now where instead of being performatively progressive they become performatively reactionary. (Well, I suppose that's just reactionary.)
Basically what I mean is I want rainbow capitalism to exist, but in a very specific way: I want rainbow capitalism to be the bare minimum a company has to implement if they want to exist. I want the social circumstances to force them to at least pretend to be on the right side of history.
Honestly, the real problem in rainbow capitalism is the capitalism part.