I don't know if I can give up FB again. I've deleted my account trice before but I've been unable to drive traffic to my yoga classes in any other way with much effectiveness. Even extensive postering lead to far fewer people coming relative to a few FB posts.
Reddit on the other hand has been useless and I've almost entirely given up on it.
You can have 2 platforms running side by side. Have Friendica be your main focus and then post all the bare essentials such as the event dates on the Facebook page. I know convincing the folks in our life can be difficult but they will eventually come to realize that big tech isn't all that great.
No you can't. Those are called warm leads, people seeking your services. This person is talking about cold leads who are people that haven't saught them explicitly.