Coordinated by the European Commission, the Consumer Protection Cooperation Network (CPC) has launched an enforcement action against Star Stable Entertainment AB to ensure a safer, more transparent experience for players of the Star Stable Online game.
I wonder if this will in practice put an end to the scummy practice of badly sized in game currency pack sizes, one of the many scummy techniques they use to make people spend more.
Let’s say the thing most players buy costs 3 ingame currency (I love that my autocorrect made „insane currency“ out of that).
The smallest pack you can buy is 5. So, the player buys 5, spends 3 and has 2 left with which nothing to do. If they want another 3, they have to buy 5 more. Spend 3, have 4 left. Spend 3, have 1 left. The cycle continues.
This is one of those radical ideas that people are terrified of, because it would kill the business models of a lot of massive corporations. It's easy to spin that as the death of the game industry, rather than what it is: the death of a business practice.
Like the laws against underage smoking probably wiped out billions in shareholder value, but that was objectively a good thing. Banning (or heavily regulating) in-game purchases would also be a good thing, no matter how much it affects existing players. If it leads to the death of name brands like EA, Ubisoft, etc. then who cares? The market will readjust and new players who were able to adapt to the changed environment will take their place.