Apparently Mods are being given automated instructions to "check for violence" for any comments that contain the word "Luigi". Subreddit drama discussed
The mods at r/popculture pointed it out. And then the screenshot above.
Many (most?) volunteer moderators are doing unpaid labor for a community they are invested in that happens to be hosted by capitalists because aggregation (and smart phones giving every normie constant access to the internet) killed forum culture.