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You guys buy things every day ?!
As a family. yes. Especially groceries but often enough other things. Thats not important though. The important part is 50% or more (assuming maga won't participate) of folks that might get something today don't so that the metrics shows a massive drop in activity for one day. Company metrics easily show stuff. I worked at one that did superbowl ads and you could see the effect of the ad on the site. This is the time the ad ran and this is how soon google searches trended up and this is when visits to the site went up.
I dont have a car, so buy groceries and things in a lot of small trips of what I can carry. Maybe not every day, but at least every other day. Also keeps me active and walking since I like to have a destination / objective to motivate me.
If you buy one giant load from Costco a month, then I can see not needing to go out much but that's just not possible for me.
Does seem a bit odd to me. I could fairly easily go for weeks where the only thing I buy is from Aldi.
if I was single I could see that but I do like to do more small shopping trips now buying fresh food. I don't like the fridge being packed and I don't like to be deciding if something is to old to eat.
Hardly need to go to the shops every day for fresh food though. Potatoes and cabbage last a while without any real change. Rice lasts essentially forever. Most fruits are good for several days at least.
works out best for us if we shop for that days or next days meals. also when I say fresh food I mean more greens, fruits, and such. I don't really think of grains as fresh food because they last so long. Unfrozen meat to. Again though we want to use it well before bad so we like small amounts for the next few meals.
Cabbage is green