Ubisoft revenues decline 31.4% to €990m
Ubisoft revenues decline 31.4% to €990m
Ubisoft has released its financial results for the nine months ending December 31, 2024, reporting significant declines…
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It turns out consumers aren't totally mindless drones that just buy whatever you publish because you're Ubisoft, Ubisoft.
I swear they've been incredibly cocky in recent years while simultaneously producing bad games, and broadcasting their stagnation and unwillingness to take risks on anything that isn't a new revenue stream (as if being formulaic profit hounds is a strength).
I swear MBAs ruin everything. Infinite growth is a horrible horrible idea. I wish we could break out of this cycle of every big company trying to market themselves as the company that cracked the code on the infinite money glitch. The code is ... make a good product and be decent to your customers; it's an ancient code, and it's so annoying that so many C-suite folks can't see it.
I think about this post from last year a lot:
Navok noted that if a game costs $100 million to make over five years, it has to beat what the company could have returned investing a similar amount in the stock market over the same period.
Thinking about that quote, it sounds nonsensical
At the outset, all businesses seek to grow faster than the average/stock market. Five years later, half will do better than average, and half will do worse than average.
Saying that the half that did worse should have instead invested into the market, five years ago, is kind of meaningless.
What makes it make even less sense is imagine they could magically somehow have invested instead of creating something. Fast forward a few cycles of businesses swapping over from not beating the average and instead of actually creating anything, everybody is only investing. Except, none of them are actually creating anything.
... If he wants to be a hedge fund exec, he should just go do that. The point of a business, contrary to the Chicago School MBA nonsense, is not to generate profit. It is to make a good or service that would otherwise be impractical for an individual, in a financially sustainable manner.