Ubisoft should feel a sense of pride and accomplishment for 1. Stealing the title of worst game publisher and 2. Stealing the title of most evil quote from EA.
"One of the things we saw is that gamers are used to, a little bit like DVD, having and owning their games. That's the consumer shift that needs to happen. They got comfortable not owning their CD collection or DVD collection. That's a transformation that's been a bit slower to happen. As gamers grow comfortable in that aspect…".
Interpreted as "Players Should Get Comfortable with Not Owning Games"
The real context was they wanted more subscriptions.
It seems to be the thing for those adrenaline dopamine shooter games, but why must they abandon the good rpg and strategy games to do only that? I mean in general, they all do.
I bet a new C&C, even isometric, would gain enough for a studio to thrive. But no, subscriptions it is.