Edit: Because of the number of negative and discouraging comments that are counterproductive to the message of this post, I have decided to remove select comments that discourage organization. I apologize in advance if your comment is removed inadvertently.
Really just 9-5 offices, schools, and places they support. And that's a benefit because the corporate folks will be able to join as well. People will be able to bring the kids. College students won't miss class.
Basically you're taking away the "oh I have to work" excuse from folks who want to get involved. And if folks like that start to join, this thing is going to get big.