An article titled "Decentralized Social Media Is the Only Alternative to the Tech Oligarchy" hit the front page of r/technology and the top comment mentioned lemmy as a reddit alternative. Although the comment was removed when the OP later edited it to include a direct link to join-lemmy.org. Which probably indicates those mods have automod configured to automatically remove links to that site. But the good news is, it still got a lot of attention. It'll be interesting to see if any instance admins will be able to verify an uptick in account registrations over the next few days.