And I’ll say it again, dumb “quotation” because it only referred to convincing people to try Ubisoft+; which is very explicitly a game rental system.
(Setting aside the change going in through California law where ALL retailers must stop referring to sales as ownership. That affects Assassin’s Creed just as much as your next indie Roguelike)
It will over time. They will notice that sales are going downhill so (hopefully) they will start to listen to community complains, maybe also firing some staff until that point because of "financial struggle".
If sales will stay the same (or be even better) then they will not try to change anything because "if it works, don't fix it"
You don't even need to go sailing, you can just stop at not buying their games. Ubisoft has not put out any game I'd really consider a must-play in over a decade. The last interesting Ubisoft open-world game was Black Flag in 2013. Even if you're an absolute glutton for open-world designed by committee slop, Sony basically ate Ubisoft's lunch with Ghosts of Tsushima, Horizon Zero Dawn, and Spiderman. Pirate those instead.