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I opened the mastodon app. I clicked to select a server and create an account.
It gave me an error about timezones not included in the list.
Then i remember i tried it 2weeks ago and i never took the time to troubleshoot it.
I'm still unable to access mastodon
Report the bug to Mastodon (from the playstore or something) and try to use Mastodon through Tusky or another client. I use Tusky and is pretty good.
That is still enough friction to prevent people from signing up. I didn't sign up for a long time because trying to choose a server felt overwhelming. It wasn't until they allowed more sign ups at mastodon.social that I gave it another try.
Therein lies the problem. A lot of people already get decision fatigue trying to choose a server and don't get past the sign up. Assuming that they are still willing to try and use a third party app, you get to layer finding a good app that works reliably on top of that and learning how to use the app which will be significantly different from the website. There comes a point where it's not tech illiteracy but a lack of time and interest spending hours how to use a service that is much harder to get into than its competitors.