Just in time for me to have already cancelled my Prime membership last month. I've also not purchased from Amazon at all since then. Plan working as intended?!
For some reason this was the straw that broke the camels back for me. I setup a NAS, Plex server and all the arr apps. It's been amazing. Haven't looked back.
When they announced the ads it was just the incentive I needed to quit Prime totally. I don’t miss it. I already was wary of buying from Amazon due to the sketchy sellers and fake products, so I’m glad buying my stuff elsewhere except when I can’t find something somewhere else, which has been rare.