A picture of a hand holding remote car keys pointed at a white pickup truck. Below that is the text:
In the US, 75% of truck owners tow only once a year or less. Nearly 70% of them go off-road once a year or less. Additionally, 35% of truck owners haul something in their truck beds once a year or less
I have a work truck that I beat the hell out of. Go off road and hit 4 wheel drive 3-4 times per week. I haul 1000-1,500 lbs of gear everywhere for around 4 months of the year. I tow daily for 2-3 months of the year and up 1-2 times per month the rest of the time. My cab is full of gear (it's basically my mobile office).
Guess what I hop into and drive every chance I get? The small SUV I own. It is much easier to drive, park, go shopping in etc. It takes a lot more more effort to drive the larger vehicles.
If I could swing it I would turn my 1/2 ton work truck in for one of those new small trucks. Unfortunately the weight that I am moving is too much for them. So I am stuck with the large truck.