How did a right wing populist party that began on YouTube win big in Japan’s recent election?

Its leader is a former supermarket manager who created his political party on YouTube in the depths of the coronavirus pandemic and campaigned on the Trumpian message “Japanese First.”

Now Japan’s burgeoning right-wing populist party Sanseito has emerged an unlikely winner in parliamentary elections this weekend.

Inspired by other populist right-wing groups that have sprung up in recent years, Sanseito bagged 14 seats in Japan’s upper house, according to public broadcaster NHK – a dramatic increase from the single seat it had occupied previously.