Stubsack: weekly thread for sneers not worth an entire post, week ending 3rd November 2024
nightsky @ nightsky @awful.systems Posts 0Comments 167Joined 11 mo. ago

nightsky @ nightsky @awful.systems
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FastCompany: "In Apple’s new ads for AI tools, we’re all total idiots"
It's interesting that not even Apple, with all their marketing knowledge, can come up with anything convincing why users might need "Apple Intelligence"[1]. These new ads are not quite as terrible as that previous "Crush" AI ad, but especially the one with the birthday... I find it just alienating.
Whatever one may think about Apple and their business practices, they are typically very good at marketing. So if even Apple can't find a good consumer pitch for GenAI crap, I don't think anyone can.
[1] I'd like to express support for this post from Jeff Johnson to call it "iSlop"