@WhoRoger free was wrong phrasing. I meant that it was a way to sidestep the lack of familiarity that stops people from trying new media. People will give Spiderman xyzabc a shot rather than try out a completely unknown IP. In a congested streaming economy, that advantage is worth quite a bit.
@sciencefiction I love Jeff Vandermeer, China Mieville, Neal Stephenson, Delaney and Wolfe. Would love some recs from the last 10 years or so (I've only read expanse + cixin liu recently).