Additional it is super tiresome to read about "points of no return" every other day. My usual reaction to those headlines is "fine, get on with it".
And I do care, but doomsday narrative is effective first two or three times, and then nobody gives a shit. The problem is headlines like "buy local", "stop buying single use items" or " reduce use of plastic" are not going to bring clicks and ad revenue.
It is interesting topic, you lack data to adjust for all spam bots reposting old stuff, posting obscure news, pushing agenda or porn ads. So IMHO when 20% does not sound that bad it might be worse than it is.
It was nobody's fault, it was successful high velocity landing.