2y ago

New pictures of the Skilhunt... uhm, I mean ESKTE H150

SKILHUNT Offers │ Introduce new brand “ESKTE” (2023-7-14 updated)

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Hmm, doesn't feel like a rebrand will do them much good. Skillhunt at least had some brand recognition in entusiast circles. ESKTE sounds like some Amazon spam company with a random letter combination name...
- Too bad CSTEBOKE wasn’t still available!
Who the hell comes up with these names?!
- The random generator. /s
  As they've explained its pronounced like the letters S, K and T. The had used the brand SKT already in 2018 for a single product.
  
  That makes more sense.
  I was struggling to pronounce it
I read through the update on their website, and it is not clear to me why they are doing this rebranding to ESKTE.
Does anyone have some better understanding or insight?
- There is some more explanation in this post: https://budgetlightforum.com/t/new-brand-eskte-and-new-model-h150/219228
  I also feel the name is a downgrade and within that thread it sounds like maybe they are listening to the feedback and “Skilhunt” will still be used in some way along with this new brand.

7 comments