If reversing the ban on live exports is a good idea, why spend $1 million to persuade us?
If reversing the ban on live exports is a good idea, why spend $1 million to persuade us?

thespinoff.co.nz
If reversing the ban on live exports is a good idea, why spend $1 million to persuade us?

$1 million for an advertising campaign is chump change. It seems like a lot to the average person, but that gets eaten up really fast in a large business, and you're talking about a national campaign that affects multiple industries. That's not much at all.