We can't drown out botnets without botnets of our own. Information war is war, but lacks attrition, so the opponents never actually get defeated.
So, we can either accept this status quo, or we can escalate. But I don't think we can just try harder, we're givin her all she's got, Jim. It's not like medical professionals are known for having tons of free time and extra morale to burn away on twitter.