Steam will now accept "the vast majority" of games using "AI" generation, but only with disclosures

I don't think I agree. Steam is a distribution service and it's up to the publisher to decide if they're going to use AI in their design. The use of AI content is so wide and applicable to gaming from the code to art to marketing etc that it's absolutely unavoidable that large publishers will decide to use it.

Starting ~~in 5 years~~ today, every major game studio will be looking to use AI to cut costs, and if steam blocks this content, they'll be left behind quickly. What happens when Unreal, Unity and even GameMaker or Godot are utilising AI generation (or aren't but Adobe already is and their programs are used in many parts of game design already). Do steam block 90% of major and minor developers? What happens when a game is made without AI in an engine that was made with it, or marketed with buzzwords from a language model.

Any distributor who blocks AI generated content is embracing rapid obsolescence. Hell, any publisher who makes a lot of money from independent developers such as Sony will be risking becoming obselete by outlawing AI, as many of their developers would likely end up using AI and moving to other publisher's as contracts ended. P

Sadly these companies are competing with other companies who are willing to do whatever it takes to make the most money. As a distributor, if the publishers is using AI, they need to permit it or die, as the publisher, the same goes for the developers, for the developer, the same goes for them to the game engine developers, or the art software, or the presentation software in their development strategy briefings. If remaining competitive is part of your companies goal, which it probably is, then you basically need to let AI into your production wherever it shows itself as more convenient or die.

11 comments

- I do appreciate them at least sitting around and thinking for a second on what to do. The legal landscape on this is till murky. Steam could have opened themselves up to needing mass refunds or even possible payouts to copyright holders if the AI generation produces copyright content.
- Sure they can. Just set a tiger trap.
  
  What does that mean here?
They realised how much money they would get.
Bunch of greedy monopolistic bastards.
- I don't like Epic at all, but they have a 88/12 revenue split, not 70/30
  
  Forcing people to download their service for physical media isn't anti-competitive? Or is that only when it's Ubisoft or EA?
- I don't think I agree. Steam is a distribution service and it's up to the publisher to decide if they're going to use AI in their design. The use of AI content is so wide and applicable to gaming from the code to art to marketing etc that it's absolutely unavoidable that large publishers will decide to use it.
  Starting ~~in 5 years~~ today, every major game studio will be looking to use AI to cut costs, and if steam blocks this content, they'll be left behind quickly. What happens when Unreal, Unity and even GameMaker or Godot are utilising AI generation (or aren't but Adobe already is and their programs are used in many parts of game design already). Do steam block 90% of major and minor developers? What happens when a game is made without AI in an engine that was made with it, or marketed with buzzwords from a language model.
  Any distributor who blocks AI generated content is embracing rapid obsolescence. Hell, any publisher who makes a lot of money from independent developers such as Sony will be risking becoming obselete by outlawing AI, as many of their developers would likely end up using AI and moving to other publisher's as contracts ended. P
  Sadly these companies are competing with other companies who are willing to do whatever it takes to make the most money. As a distributor, if the publishers is using AI, they need to permit it or die, as the publisher, the same goes for the developers, for the developer, the same goes for them to the game engine developers, or the art software, or the presentation software in their development strategy briefings. If remaining competitive is part of your companies goal, which it probably is, then you basically need to let AI into your production wherever it shows itself as more convenient or die.