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I wish they didn't incentivise deception and bad behavior.
Who should be responsible for compliance or for setting rules?
The platform of course but I'm aware it would most likely be against their best interest. I don't really have a solution, this is just wishful thinking.
That's pretty much reddit's approach. On this platform, the community takes over the moderation of all posts without any financial compensation - this is rather unusual as far as larger platforms are concerned. But this approach also presents major difficulties: Reddit has a large number of moderators who manage several very wide-ranging communities/subreddits. In the past, this has led to the problem that Reddit admins have sold their direct "influence" to advertisers and other interest groups. The social media application, in this case Reddit, has little to no influence on this - after all, the admin is not an employee of the company.
That is how they approached the problem, FB approached it differently 🤷.
Of course, the crowd you want to cater to also matters. FB and Reddit have a completely different crowd, thus, Reddit would have lost a substantial portion of it's users is it approached it like FB did.