Go into a store like Walmart and you will have 6 different HP printers, 1 epson, and empty spots where the 1 Lexmark sits. Once you get to rural areas you don’t have much of an option to specially when the point of purchase already limits your purchase options.
Most people will not drive 1-2+ hours to get more options.
I've heard their business-oriented products are much much better. Which makes sense, because business customers tend to have contracts that cost the supplier money when things don't work, whereas pissing off consumers usually costs nothing in the short term.