Experienced this for the first time yesterday. It’s my dad paying for Amazon, and we mutually discovered we couldn’t skip the ad. Asked him, “aren’t you gonna boycott it now?”, and he told me no. “Not too much of an issue”, he said. This is the attitude that enables enshittification.
Probably because one ad is like nothing compared to what we used to have to deal with on broadcast TV. Sadly the general public who have only just recently gotten into streaming in the last few years still have those kinds of ad breaks fresh in memory.