As Reddit protests turn to porn-bombing, advertisers face increasing brand safety concerns
As Reddit protests turn to porn-bombing, advertisers face increasing brand safety concerns
www.thedrum.com
As Reddit protests turn to porn-bombing, advertisers face increasing brand safety concerns
Protests on the social platform have entered a new phase, with users shirking the platform’s NSFW content rules en masse. The development has some media buyers on high alert, experts say.
Ngl, "brand safety" is a pretty dangerous idea. That's where tech companies start to get a justification to fiddle with speech.
It already exists. Just look how YouTube demonetizes whatever.
if you have to be paid for speech its not free speech.
I remember recently they changed some of their NSFW language rules, people had the shits and 6 weeks later they changed them again. This one guy who makes summaries of r/amitheasshole changed how he says it to 'am I the butt hole'
It's silly crap like that which is the most annoying, trying to censor the most mundane swear words.
It slowly goes from “you’re plagiarizing” (when you’re not) to “you’re not making me enough money. Say things that make me more money”.
Brand safety has existed for as long as marketing has existed, which is a long time. This is nothing new
Brand safety as an idea isn't dangerous, and there's an entire sub-industry in the adTech space devoted to it. The bottom line is most companies don't want their ads showing up on sites or in close proximity to certain types of content (illegal, political, hate speech, etc.). Services from these companies are used to make sure when doing ads on the open web, your DSP doesn't inadvertently put your ads in places like that. One example: https://integralads.com/solutions/brand-safety-suitability/