YouTube is now fully blocking ad blockers around the world
YouTube is now fully blocking ad blockers around the world
Since May, YouTube has ramped up its block of ad blockers and the company has now fully launched this policy worldwide...
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At this point - unless there's a very good reason - I just don't interact with YouTube's site or app anymore.
I hope YouTube pulls a Reddit, and federated video services get the same bump. Creators can plug NordVPN, Brilliant, and Wix just as well on PeerTube, and we won't have to watch dumbass political ads anymore.
You underestimate the cost and complexity of video streaming.
I can assure you, I do not.
I've heard that yt handles around 3PB of new uploads daily. A 10TB drive is optimistically ~250$, so if you want to seriously compete with youtube, without taking into account data redundancy and, you know, actual servers and traffic, you're looking at a bare minimum of 75000$ of new hardware each day. No one can afford to burn that much money other than google.
I've made most of my arguments in other replies, but here I'll just say this: Most of what is on YouTube is worthless garbage.
They've developed a business model around being the garbage collector and storage provider for home movies, dipshits that want to be viral by pranking people, your cousin's drum solo during their recital, every awful cover of all of your favorite songs, and some guy's unhinged political rant (recorded in his den at 2am)
I think maybe it would be ok if they posted their stuff to some federated provider that charged a few bucks per gigabyte. They sure wouldn't lose money on bandwidth; the videos wont get viewed more than once. If that.
As for actual creators? They'll be able to self host, or band together and make mini-services funded by like-minded fans (and probably some sponsors, because capitalism), and everyone will be able to access everything on an interconnected... what's the word? Oh yeah, "Internet". You know, the thing we had before 12 companies took over everything.
Those creator services exist (e.g. nebula) and are great, but they usually cost money, because video hosting is apparently too expensive to just run on donations, and competing with google on advertising is even more of an uphill battle
I currently support Nebula. That was easy money to spend, unlike the prospect of giving YouTube anything.
Also - since they actually curate their content - there's less of it, and higher quality. Kinda speaks to some of both our points. If they had a policy of "free to all, after a while" (like a lot of patreon people do), they might well have attempted some kind of distributed hosting. Hard to say for sure, but a guy can dream.
Federated video streaming may not have all the questions answered right now, but people are already attempting it. I think the right optimizations, the right content, and the right audience will push it really far. And maybe it won't be "YouTube quality" for a while (or ever), but who needs 4k60 Minecraft/Fortnight lets-plays anyway?
There are already lots of places to post low value video. Basically, every social media site out there let's you post the home movie you want your friends to see and don't care if any stranger ever sees it.
I have a YouTube channel. It was created as part of an experiment that failed. I think I might have a total of 4 videos posted there. If it comes right down to it, the traffic I expect for my personal projects means I could just post any videos I create directly on my website.
And that personal website is where we need to get back to. I wish all the fancy programmers at Meta and elsewhere would just put their energies into creating the tools that let people put content on their own site as easily as on Facebook. Add some semi-structured data that can be leveraged by displaying the results of pre-built custom web searches and you should be able to approximate the experience of Facebook.
That's one of the use-cases I've had in mind. You have your site, you have a video. If you posted your video to your site though PeerTube (or really any implementation of ActivityPub), both your direct site viewers AND anyone searching PeerTube (et al) would see it.
If lots of people did that, you have a basis for a version of distributed YouTube. Small creators' (or people just messing around) videos might load slower or only have lower bandwidth options (resolution), but larger, focused creators (CorridorCrew, Kurzgesagt, SciShow, etc) would have more options through viewer support and collaborations.
Yes, that fits my own mental model of the online world I'd like to see.
In that case, how can a federated youtube handle the significant traffic and storage requirements?
Literally the same way any other federated service works. Here's a list of over a thousand instances that seem to have figured it out;
What has the amount of instances to do with that? Everybody can open one, that means nothing. And what means "figured it out"? It don't see massive traffic there.
The largest instance has 20k users (and signups closed). youtube has 2.7 billion active users. now, this instances does not give any information about the used hardware, the second biggest (AntTube) does though.
Looks like its running on rather low-spec Core i7 and 8 GB RAM. The site does however say nothing about how much the hardware is utilized and also not how much bandwidth is used per month. So what are the cost here?
And more importantly, how does it scale up? How much would PeerTube need to serve 100k user, 1 Million? 100 Million? Is it optimized for that?
You massively underestimate the development effort and the know & how that is in Youtube.
And don't even get me started when it comes to making money with it. Some companies will not just advertise on some random privately run sites. Apart from the fact that they are legally probably not even allowed. There must be a real company behind it with which you can conclude a contract and which can be held liable if something goes wrong.
Good, I'm glad advertising will suffer. Even on YouTube, creators don't make shit from platform advertising. Their best shot is either premium user watch time, or direct sponsors (heavy emphasis on the latter).
The number of instances is relevant because it illustrates that this is already a maturing project, not a proof of concept. It's not even the only federated video
platformproject.As for the how; I'm not going to sit here and develop a roadmap for you just because you think I'm being reductive. Yes, it's complicated, but it's also not magic. Adoption breeds innovation (more eyes, more devs, more complaints), and necessity breeds refinement. Want to reduce file sizes and make the most of bandwidth? Develop/refine codecs (see h.264 vs AV1). Not satisfied with the speed of encoding, or want to squeeze more frames out faster with existing hardware? Refine the encoder. Don't want latency for distant users? Make sure the app knows how to find closer peers. These are just natural refinements made over time, same thing YouTube did.
Which brings us to monetization; First, maybe advertizers /should/ be a little picker, and more careful. Hell, there are news stories alleging that Google itself isn't being totally honest about how ads are being shown, or to how many people. And also, fuck advertising. I'll pay for a well run federated instance (or run my own) before I give YouTube one cent after all the shitty things they've done (their terrible handling of DMCA comes to mind).
Being hard doesn't mean it's not possible, or not worth it. Even if it's slower, or lower resolution, or "only" 24/30fps, it's well worth it to get out from under these fucking monolith providers we've chained ourselves to.
You massively underestimate the development effort and the know & how that is in Youtube
Yet they still can’t stop adblockers. Despite what this article says I have no problems with ublock. All my friends ublock still works.
Youtube coders know more about “Cracking the Coding Interview” than they do about making good software. Just a bunch of egotistical greedy little pigs working for their perceived reputation and money.
Well said. I've lost track of how many times I've seen shitty code go into production with the justification "we'll just throw more hardware at it". There are a MASSIVE amount of resources that could be reclaimed if we went on a diet and stopped relying on bigger and faster servers.
So there only need to be 135,000 peertube instances to hit YouTube scale? That doesn't sound like a big deal. It's not like they will all magically appear overnight, but neither did YouTube's scale.
Everything in the fullness of time. One person sets up an instance for fun. Another sets one up for ideological reasons. Then someone else sees setting up an instance as a practical matter, because their family doesn't need to put up with ads just to share home movies. That creates enough of an ecosystem that some people set up as a way to extend their reach or hedge their bets. Someone else realizes that their real income is from through paid subscriptions, so it's cheaper to run an instance than to pay Google their take. And so on.
Maybe it fails, but accepting failure before making an attempt is one of the most insidious flaws in human nature. It should be battled at every opportunity.
I don't have experience with any of those, YouTube is still ad free for me luckily, but how plausible would a completely peer hosted video streaming service be? Like TOR based or something like that where it's the collective of all the users hosting.
Realistically? Virtually impossible. Youtube handles petabytes of data daily, and just the storage capacity would burn the money of everyone but the big corporations. There simply isn't a way to compete with a corporation that can afford to throw millions at a machine that doesn't make profit enough to cover those massive costs.
You're considering only the prospect of doing things the YouTube way, as a service owned and operated by a single entity. As my dad was known to say "there is more than one way to skin a cat." Who knows whether that is literally true, but the metaphor has proven accurate every time someone finds a different, often better, way to do something.
It's not just plausible, it already exists. See joinpeertube.org . There are more than 1000 instances already. Just need more content creators (some are already dual-posting, or migrated entirely).
There's also LBRY, but it operates on some goofy-ass crypto scheme, so I assume it will fail.
Dope, I'll check it out, although it might be slow growth right now, YouTube for a lot of people like me is hard to break. I've got years and years of saved videos, subscriptions, watch history, etc.
True, but you are here, instead of reddit. It's possible.
That kind of goes more to my point though, Reddit got to the point where there was nothing to lose by leaving, YouTube is headed there, but not yet.
I 100% agree. Right now, people are just kind of mildly irritated. My irritation is more than mild, hence my leaving entirely.
I'm just speculating now, but it's possible that the Google anti-trust might result in YouTube spinning off again. If they also see that coming, they might be trying to backstop it while they still have time and resources to try things (cutting off adblockers, increasing premium fees, they already changed how rev-sharing eligibility and payouts work, etc).
There's a high chance that they're going to make the wrong move and piss everyone off, or people will just stop putting up with 2 minutes of unskippable ads before, then again during, then after each video. Content will start getting pirated en masse, advertiserzers will drop (or pay less, or force even more ads to compensate, which is what already happened), and the cycle will continue and get worse until the service just collapses under it's own weight.
Something will take it's place. Probably multiple things. I just hope federated services are among them. Hell, people adopted Crypto ferociously, which was extremely expensive and completely useless. Even if federated video is expensive, at least it does something.
You mean like https://instances.joinpeertube.org/instances ?