Deepfake celebrities begin shilling products on social media, causing alarm

Seems it would fit under the current definition of libel. But I agree that AI impersonation is another level of fraud, going beyond reputation harming statements. Maybe charge them with both libel and felony identity fraud.

At a minimum, but I don't think that will actually stop this from happening. It also will need to be nuanced - too overbearing and you'll invent a new type of deepfake troll.

I hadn't considered that learning to ignore celeb endorsements could be a benefit to this tech.