Purists Look Away: The Ford Mustang Mach-E Just Outsold The Gas Mustang 2 To 1
Purists Look Away: The Ford Mustang Mach-E Just Outsold The Gas Mustang 2 To 1 - Jalopnik
The gas mustang earns 5-10% profit margins, whereas Ford's EV division loses $5 billion per year.
I love the idea of the Mach-E. It’s a very sleek and sporty looking crossover SUV and I’d love to have one. I just wish they’d have named it something other than a Mustang.
In my opinion, it’s like Ford took a giant shit on what the Mustang used to represent. Of course some of the other models they released under the mustang brand also did the same thing so…
Case in point: 1974–1978 Mustang II. God that thing was an antithesis to something like the ‘69 Mach 1
They've all been doing that for several years now. Ford with the Lightning and Mustang. Mercedes' AMG. BMW's M. Cadillac's V. Dodge Dart being an econo car. They all just love to shit all over their own prestige they've built.
Ford named a truck Maverick, too.
The Ford Maverick car was kind of a cool-looking car in the late 70s. But they turned it into the most generic vehicle possible.
AMG has been the high performance division of Mercedes since 1993, after having built race engines since 1967.
BMW M is the same kind of subsidiary, having started in 1976.
Cadillac's V-series is a high performance designation for those vehicles, tuned by the General Motors Performance division, today referred to as Chevrolet Performance. That division began as General Motors Performance Parts in 1967.
The Dodge Dart is a vehicle nameplate that started in the 1960 model year as a "lower priced full size model" - while being the smallest full size Dodge - then changing to mid size in 1962, then "compact" (for the time) from 1963 to 1976. A great deal of the history of the Dodge Dart is as an economy car. Of course, the 1960s and 70s had V8s available, with the 1968 L023 with a 426 Hemi as a standout, but the slant 6 was the bread and butter of the Dart through its entire early production run.
The Ford F-150 Lightning is a nameplate for the EV F-150 introduced in mid 2021.
At least you were right about the Mustang, though.
Ford Europe are doing this too, Puma has become a Fiesta SUV and Capri is a mid size SUV, just use a new name ffs, I'm not going to nostalgically buy a car based on the name that bears no resemblance to the car that's giving me nostalgia.
at the end of the day, it's another crossover, not a wagon, and so I don't care about it
I've labelled it a hatchback... Reminiscent of...
And we can't even downvote this nonsense
Skill issue
Because it's an electric SUV and not a pony car. It's an entirely different vehicle, apart from the name slapped on it.
I don't know why they compare them, it's like comparing the Porsche 911 to cayenne, I bet they sell more of the latter
They do. But Porsche didn't call their SUV the Porsche 911 Cayenne. They called it the Porsche Cayenne. So you don't go in expecting a sports car. You still get a very sporty SUV that, at least in first gen, truly was the best SUV you could get if you wanted to go fast and still be comfortable and in the second gen, even the small 3.0 diesel version is plenty fun on the track, let alone the V8 diesel or the turbo petrol V8 version. But they never called it a 911.
The whole Mustang Mach-E thing is stupid. Just call it a Ford Mach-E and it'll sell the same. Don't ruin the Mustang badge with a crossover.
It's almost like the market for SUVs is much broader than for two seater sports cars (because ain't nobody riding comfortably in the back of a pony Mustang).