2w ago

Why doesn't Food Network do product placement in there shows? Would they not earn more money by a host saying I use this hot sauce name drop but you can use whatever?

14 comments

Food Network is in the bag for Kitchen Aid products.
My wife and I point it out like a drinking game when they show random close-ups of the brand badge on ovens. It's kind of like they're cutting to the oven for a reaction shot. They do it at least once a segment on every competition show I've watched.
Is possible that they do, but it's so subtle that you don't notice.
We've learned to identify and resist ads, so at this point, the most effective ads are the ones we don't recognize.
- On Youtube there is a checkbox to mark paid promotion in a video. There will at least be the common label for paid promotion. I don't think hiding a paid promotion is worth the risk for big Youtube channels.
  
  I was thinking of network television.
  I do love those paid promotion tags. Lets me know to just keep scrolling.
- Also could go the milk route where all brands pool funds to advertise for people to buy milk rather than specific brands.
  
  Say what you will, but those ads are the reason I'll never forget Aaron Burr.
Because they don't want to do anything to make brands not buy the spots during the episode.
So if an episode has product placement for pasta sauce A then pasta sauce B, C, and D don't want to buy commercial spots for usually the entire run of the show.
It's not set in stone but having it be that way for all your shows makes it easy to sell big blocks of commercial spots spread across the network.
- But movies are fine? Aka a guy with the last name of Bay?
  
  Product placement are the commercials in movies.

14 comments