4w ago

Coca-Cola rebrands products in Germany amid US image crisis

www.dw.com

Coca-Cola rebrands products in Germany amid US image crisis – DW – 09/08/2025

cross-posted from: https://lemmy.world/post/35678432

As the global reputation of US brands slips, some US firms are turning to unusual marketing strategies. Coca-Cola, for instance, is now promoting itself as a "German product."

Europe @feddit.org

Severus_Snape @lemmy.world

1h ago

Coca-Cola rebrands products in Germany amid US image crisis

www.dw.com /en/coca-cola-rebranding-made-in-germany-image-crisis/a-73896635

Buy European @feddit.uk

skepller @lemmy.world

4w ago

Coca-Cola rebrands products in Germany amid US image crisis

www.dw.com /en/coca-cola-rebranding-made-in-germany-image-crisis/a-73896635

18 comments

Fritz.
- Sinalco!
  
  Afri!
Lmao
Still not gonna buy it because it is American owned.
They can print "made in germany" as big as they like, the money still goes to a US company. If Coca Cola had to pull out of Europe, Jana would make Fritz Cola (or any other) instead, so idgaf.
It's funny how they try so hard to keep up their profits. If Trump did one thing, it was that now the world hates the USA.
- I'm just glad that the buyers' new brand awareness has some impact. Admitting this even with a big campaign is the best message people could have hoped for. And yes, there are still a lot more brands to tackle.
  
  Yes! I hope we can keep up the momentum. Don't buy USA owned stuff, change to Linux, use startpage instead of google etc...
- The community is named BuyFromEU, so suggesting an American product is strange.
Does our president also have a Coca-Cola button like Trump?
- Better, we have https://fritz-kola.com/ .
  
  @GenosseFlosse
  Now i have to think of Merz when i drink Fritz-Kola. They have to rebrand.
  @copacetic
They did that once before! They called it Fanta, the official soft drink of the third reich.

18 comments