Levi’s says anti-Americanism linked to Trump policies could dent UK sales
Levi’s says anti-Americanism linked to Trump policies could dent UK sales
www.theguardian.com
Levi’s says anti-Americanism linked to Trump policies could dent UK sales
6 comments
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Also, just to point this out, I'm not sure what style guide The Guardian is following here. Levi Strauss & Co. is not "Levi's". Just being generous with the error, as a company, they take a plural verb in British English. So in two words, there are two errors.
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They're used pretty interchangeably, given the logo. The article you linked even uses "Levi's" in the same way at least a couple times.
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Also, from a language perspective, it's appropriate to call Levi Strauss just "Levi", and he's best known for his company's product (jeans/denim). It's just short for either his company or his jeans, depending on context.
Not much different than saying "Vans", "Nike's", "Crocs", "Uggs", etc. when talking about shoes.
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They are also known as "Levi's". It's even on their logo.
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6 comments
Funny how people always express surprise when we move into the "find out" phase.
Nothing here indicating surprise, but it is important to call out plainly what's happening.