Battery prices are falling, so why are electric cars still so expensive?

I don’t know if they come to a conclusion after the paywall but they didn’t seem to be

1. All car prices in the US have gotten much higher, not just EV. Car manufacturers prefer selling fewer vehicles of fewer models with higher profit each. It really looks like a death spiral and I don’t know how American automakers survive.
2. They still don’t take EVs seriously. I know they claim to have sunk untold billions into developing new car technologies, but where is it? Why do they continue to spend so much more developing legacy technology without a future? Why did they backtrack the first chance they get?
3. They all want to follow Teslas strategy of selling a few high end models first, but the market has changed because everyone is doing that. There’s way too many excessively expensive EVs, but where are the EVs for the rest of us? As long as they are protected from international competition for affordable cars, they have no incentive to build them.

I really wonder if this is the end for American car companies. They’re thrashing, convulsing, flopping …. And that’s in a nice protected sandbox. The moment competition is allowed, we’ll see just how badly behind they are and I don’t see them surviving.