Netflix Sets Guidelines for Generative AI Use in Content Production

These are the guidelines apparently:

• The outputs do not replicate or substantially recreate identifiable characteristics of unowned or copyrighted material, or infringe any copyright-protected works
• The generative tools used do not store, reuse or train on production data inputs or outputs
• Where possible, generative tools are used in an enterprise-secured environment to safeguard inputs
• Generated material is temporary and not part of the final deliverables
• GenAI is not used to replace or generate new talent performances or union-covered work without consent

At least a year late but it's something even if the "when possible" in point 3 is going to do a lot of heavy lifting but is this (point 4) saying you can only use it for reference material:

Generated material is temporary and not part of the final deliverables

Well, this is Netflix, I'm paying for quality work, not raw outputs edited together.

Ugh

So, I don't like AI/generative AI. But I'm thinking, if I'm an independent filmmaker shooting something on a green screen because I can't afford to make big sets, what's the harm in making them with AI?

The biggest issue I see here is it's trained on data from other creatives who aren't being compensated. But if I ask for space and it uses public NASA data, what's the harm? If I ask for a cityscape and it uses public domain photographs, what's the harm?

I'm thinking another issue is "but you're putting people out of work who would build you the set." Problem is, the work was never there because the budget was never there.

The smaller issue is "but it's not real," but then again, most movies are fiction anyway. "Space may be the Final Frontier but it's filmed in a Hollywood basement" like the Red Hot Chili Peppers said. Or like in Galaxy Quest when the captain asks the fans how to get to the engine room. He says they just went from one set to the hallway sets to the engine set. There was never any canon directions on how to actually get there, but the fans worked it out.

Now again, this is speaking for the hypothetical of an independent filmmaker (which I'm not), not Netflix (which I'm also not).