AI Generated Algorithmic Virality: How AI-generated content floods TikTok and Instagram, with platforms failing to adequately label synthetic material.
AI Generated Algorithmic Virality: How AI-generated content floods TikTok and Instagram, with platforms failing to adequately label synthetic material.

aiforensics.org
AI Generated Algorithmic Virality

- 25% of TikTok's top search results contain synthetic AI imagery vs. significantly less on Instagram
- Over 80% of AI content comes from Agentic AI Accounts on TikTok, 15% on Instagram
- Only half of TikTok's AI content receives proper labeling; 23% on Instagram
- Over 80% of AI content is photorealistic, increasing deceptive potential
- Some AI labels have limited visibility and are non-existent for Instagram desktop users