Kraft Heinz to remove synthetic dyes from all products by 2027
Kraft Heinz to remove synthetic dyes from all products by 2027
By Brian Bienkowski Kraft Heinz, the food giant behind dozens of popular brands including Oscar Mayer, Jell-O, Velveeta and Kool-Aid, will not launch any new foods with synthetic dyes and will remove the dyes from its current products by the end of 2027, the company said Tuesday.
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Why?
Look, great, I get it. But they don't have to. This won't increase sales, so...why?
This is anecdotal, but a sibling of mine had a friend in school who had allergy(?) issues and couldn't eat most ketchup brands, but heintz was apparently reliably fine due to the simple recipe, including lack of synthetic dyes. I never did my own digging, but if their goal is having that niche of quality natural products, it might not cost them much (if at all) but help maintain a reputation.