How Lidl accidentally took on the big guns of cloud computing. A unit of Europe’s largest retailer is offering IT services to companies wary of big providers such as Amazon and Google.

I don't want to say anything against their efforts because competition in a market is always great, but their product pricing and setup is just laughable.

Example: 4vCPU 16GB RAM Instance

• Stackit(Scharz/Lidl): 120€/month, 4 locations
• AWS: 110€/month, with saving plan: 60€/month, 30+ locations
• OVH: 70€/month, 16+ locations
• Hetzner: 7-12€/month, 5 locations

For who is the pricing designed? Super big companies where management is dumb enough to buy that crap? "We have to host there because our companies CEO knows their CEO" situations?

There are a ton of other EU companies that get the job done a lot better.

The article doesn't link it directly but I think their cloud platform is called stackit. This could be a good offering if all you need is a server capacity and a bit of monitoring but companies looking for an equivalent to things like Azure B2C or other "Cloud native" services wont find them there. Bert Hubert wrote about this a few months ago. Platforms like this are really cool but they wont sway any customers who look for fully featured services that they can use like building blocks for their applications.