Perplexity CEO says its browser will track everything users do online to sell 'hyper personalized' ads
Perplexity CEO says its browser will track everything users do online to sell 'hyper personalized' ads
Perplexity is building its own browser is to collect data on everything users do outside of its own app to sell ads.
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Even by CEO standards, why would you state that out loud?
The message is aimed at his customers (ie. his advertisers), not for the potential users of the browser.
Maybe he's really drank the kool aid and ACTUALLY thinks people want ads and no privacy. Which then, as an investor, might actually be a giant red flag that he's a complete imbecile.
Obviously, but it's still not something you want getting out. Like you'd tell your clients at a vendor dinner but wouldn't put it in an email or video conference.
You are just mistaken about this. They have surveys showing 76% of people say they want personalized ("relevant") ads. Companies think this is something almost everyone wants.
Maybe I am wrong about this.
Personally, I don't want any ads, I'm broke I buy as little as I can get away with.