Apple loses $1bn a year on streaming: Why don't its shows work?
Apple loses $1bn a year on streaming: Why don't its shows work?

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Apple loses $1bn a year on TV: Why don't its shows have mass appeal?

Apple loses $1bn a year on streaming: Why don't its shows work?
Apple loses $1bn a year on TV: Why don't its shows have mass appeal?
Don't own APL (outside of an ETF) & enjoy my Android phone, that said...
Growing an entertainment division isn't so much losing money, it's an investment.
And, creating a library of content you monetize for decades to come is also an investment not a loss.