Apple Loses $1 Billion Annually on Apple TV+ | Report
Apple Loses $1 Billion Annually on Apple TV+ | Report
Apple is losing more than $1 billion annually on its streaming service, Apple TV+, which has 45 million subscribers, The Information reported
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The original article is here, but paywalled:
https://www.theinformation.com/articles/apple-streaming-losses-top-1-billion-year
I'd like to know if this accounts for it being a value-add service for Apple, something additional they can bolt into other services to entice a sale (iCloud bundles, third party subscriptions like T-Mobile service, credit card bonuses) where the company receives bulk backdoor support as part of the partnership.
That's the reason you see Apple and Amazon branching out like this. They aren't intended to be money-makers; they're loss leaders.