Honestly i dont even care about non intrusive ads. I dont like it but i can live with those ads on the side bar telling me about some movie coming out, but this auto video bullshit that takes over my screen is fucking awful. That's the line for me
I’ve much preferred Google TV for some time now. The recommendations and live free tv options are essentially built into the UI. Although I do use the Roku app as one of my free streaming options lol.