I had to teach my little brother how to download a exe yesterday. Like just the simple every software or game type of installation:
click download on website -> click windows version on GitHub list -> extract folder -> find exe
Quite honestly im impressed he's been using a computer for like 4 years without ever encountering a .zip file
And don't get me started with my highschool teachers. One of them got SUPER excited because I showed her how to enable looping on a YouTube video because she kept clicking replay every 3 minutes when the song ended (she plays Spanish music before class starts)
TBF if you're young, so much software just comes through software managers or super easy installers. Steam + Windows store is probably enough for most people. Maybe? Idk, I have no idea what's on the Windows store except Minecraft.