And let me say, I really do see it as a family. Much like family members, our brands are abstract nodes of wealth, interchangeable assets for their patriarch to absorb and discard according to the opaque whims of the market. And just like family members, our brands regard one another with mutual suspicion and malice.
...Collins said that “part of the reason we did bought InfoWars is because people on Bluesky told us it would be funny to buy InfoWars” adding that “those people were right” this “is the funniest thing that has ever happened”.