What's funny to me is how they are in a fight for their company with the FTC, and they want to continue provoking people by increasing their revenue on the back of their users on a service they might have a technical monopoly on? Hmmmm...
Insofar as the FTC is in a legal case with google, American users do not have individual standing. But the court of public opinion is another venue without the need for such logic. As this is a political decision to enforce and proceed eight the case as much as an economic one, I would beg to disagree that provocation is in their best interest.