"Braemar-ing is a way of life. It's sharing moments in clothes we love..." - Braemar sweater ad in The New Yorker magazine 1986

Braemae: Stare vacantly into random points in the distance with your friends.

Sweaters of distinction

Sometimes, you need a desk on the beach. Sometimes, you need a sweater and a big hat. You won't be happy, you'll be Braemar.