What Does The Norwegian Meta Behavioral Ads Ban Really Mean?
What Does The Norwegian Meta Behavioral Ads Ban Really Mean?
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What Does The Norwegian Meta Behavioral Ads Ban Really Mean?
The order on July 14 by the Norwegian Data Protection Authority imposes a country-wide three-month ban on personalized and behavioral ad targeting against Meta, starting August 2023. This means advertisers may see higher costs and lower relevance.
Although Norway is the first country to enact an order like this, there could be others to follow suit. These rulings and bans may set the stage for other forced changes in a world of complex and ever-changing privacy regulations.
I genuinely wonder if Facebook notices a $100k/day fine.
Given that they make >$30B a quarter in revenue, probably not. They probably count the fine of $100k/day as a cost of doing business.
Another option occurs to me: maybe Norway knows Facebook won't care and just smells a way to make an easy $9,000,000. 😁
Facebook/Meta has a decades-long history of considering nine-figure fines to be normal business expenses. I doubt they'll care. The only thing that could change this would probably be jail time for the managers who should have been aware of it.
If past behaviour is anything to go by, they'll probably try to make targeted advertising less obvious, then when caught cheating blame it on a simple mistake or a single rogue programmer. This has worked very well so far for most big tech companies.